So, it's time to talk about Copywriting. In this first installment we will go over some of the things that you need to be thinking about writing great copy, that will help you sell your program.

As Dan Kennedy will tell you. The key to copy is;

• Problem
• Agitate
• Solve

Problem: to get a hold of the prospect attention tell them about a problem they have. I will use things such as "self esteem, your child's focus, etc

Agitate: Stur the problem up in the mind of your prospect. An example of low self esteem makes a child an easy target for pier pressure, and bullying!

Solve: Tell the prospect how your program will solve their problems.

This is a simple formula, study it, memorize it and use it!