This is an area in which many school owners fall short. They try to combine a website for recruiting new members,and a site for their students. BIG MISTAKE!

Having a site for your members is a great idea. Keep it away from your site for marketing for new members. Remember the article in "The Path" on managed disclose. New prospective students are on a need to know basis. They only need to know that your will help them reach their goals, and that is all!

Talk benefits, benefits, benefits. No pricing or scheduled on your website. Only benefits, testimonials, a way to capture leads and that is all.

Take a look at my school marketing website.  This site is a major lead draw for us.