| The Cost of a New Customer |
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| Written by Art Mason |
| Monday, 25 February 2008 10:03 |
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This was an email from Dan Kennedy, reprinted.
The main thing that gets people interested in direct marketing is its value as a means of acquiring new customers or clients. With the increased and ever increasing costs of doing business it is critically important for the owner of the small company and for the sales person to be cost-effective in marketing. |
| Last Updated on Monday, 12 May 2008 09:14 |
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