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This was an email from Dan Kennedy, reprinted. 

The main thing that gets people interested in direct marketing is its value as a means of acquiring new customers or clients.  With the increased and ever increasing costs of doing business it is critically important for the owner of the small company and for the sales person to be cost-effective in marketing.

That means that good control is exercised over the cost of getting a new customer.  Many businesses grow their gross at the expense of their net.  At least partially through uncontrolled new customer acquisition cost.
They can literally grow themselves right out of business.

I've found that the best way to develop methods that work consistently, predictably and cost-effectively in acquiring new customers is through...

 >>> To learn the rest of the story and discover  another important marketing lesson, follow  the link below or copy and paste it into  your browser:
 

http://strategy.dankennedy.com/new_customer_cost


Dedicated To Multiplying Your 1ncome,
 
 Dan Kennedy
www.DanKennedy.com