Purchasing a Mail List - ................Martial Arts Marketing Canada

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Purchasing a Mail List

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Written by Art Mason

Tuesday, 18 March 2008 08:15

We've been talking about selecting the correct mailing lists for your company and strategies you can employ to identify the right mailing list to purchase for your business.

Now I'm just going to randomly select a couple SRDS listings and go through them with you to bring about an even better understanding.

Under business executives the Kiplinger Washington Letter lists are available. This is a tax, business and political newsletter. Let's see what the listing tells us.

#1: The average unit of sale is 'on average' is $68.00

#2: The list source is direct mail. That means all the subscribers were gotten through direct mail as opposed to say advertisements in other magazines or reps selling subscriptions door-to-door.

#3: There a 406,000 subscribers available.

#4: There are approximately 10,000 hotline subscribers available each month

#5: The lists cost $85.00-95.00 per thousand names.
Expired subscribers are available for just $40.00 a thousand.

So if you have a broker you can now call that list broker or you can call the broker handling this list to get additional information for your regional or local marketing.

For example, you might want to know ...

>>> To learn the rest of the story and discover
another important marketing lesson, follow the link below or copy and paste it into your browser:

http://strategy.dankennedy.com/great_example

Dedicated To Multiplying Your 1ncome,

Dan Kennedy
www.DanKennedy.com

Last Updated on Monday, 12 May 2008 09:12